The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Richardson, Texas attorney, you already recognize that your competition is intense. And you know that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your online presence is. We are knowledgeable Richardson, Texas online marketing professionals who understand our current virtual landscape and how to direct business to your virtual front door with top of the line techniques and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to achieving your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent moving on to a firm’s web page for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to “find” you, understand who you are, where you are located, and how relevant your business is to the search. When it comes to Google, that user relevance is the number one driver of how they will rank your website.
High-quality law firm internet marketing in Richardson, Texas does 2 things:
● Internet marketing expands the amount of potential clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal advertising. Before the surge of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law practice while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-term aims in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Richardson, Texas is that this type of marketing has the capability to steer clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Richardson, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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