Our team doesn’t have a J.D. and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Richwood, Kentucky attorney, you already know that your competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, much of this exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your online presence has become. We are experienced Richwood, Kentucky online marketing professionals who understand our current virtual society and understand how to to direct new business to your virtual front door with top of the line techniques and tactics. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to achieving both your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to “find” you, understand who you are, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Richwood, Kentucky does two things:
● SEO broadens the number of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
As informative and helpful content is added, your site’s relevance and authority grows bigger.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal marketing. Long before the explosion of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law firm while preparing your business for success in the long run. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a holistic approach and expenditure with long-lasting goals in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in Richwood, Kentucky is that it has the capability to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Richwood, Kentucky law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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