Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Rochester, New York lawyer, you already understand that competition is fierce. And you are aware that expanding your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, a lot of this exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Rochester, New York internet marketing professionals who understand our current online landscape and how to direct new clients to your virtual doorstep with cutting edge strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s web page for additional action. Determining what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to their users. With Google, relevance is the number one most important factor of how that search engine will rank your page.
What high quality law firm search engine optimization in Rochester, New York does is twofold.
● It broadens the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your website become even more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal marketing. Long before the explosion of online marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO may be a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while preparing your business for success in the long run. Think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term targets in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm SEO marketing in Rochester, New York is that this type of marketing has the ability to drive potential clients to your office door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Rochester, New York law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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