Our team doesn’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Rockford, Illinois attorney, you already understand that your competition is intense. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
We are experienced Rockford, Illinois internet marketing professionals who understand our current digital landscape and know how to direct new clients to your digital front door with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s web page for additional action. Propelling what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to find your business, comprehend who you are, where you are, and how relevant you are to their users. When it comes to Google, user relevance is the the most important driver of how they will rank your page.
What high quality law firm search engine optimization in Rockford, Illinois does is twofold.
● Internet marketing increases the number of prospective clients that your law office can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, you become more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Long before the explosion of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately grow your law practice while preparing your business for long-term success. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a total approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Rockford, Illinois is that it has the ability to steer clients to your virtual door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Rockford, Illinois law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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