The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a San Diego, California attorney, you already recognize that your competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven society, a lot of this exposure will come via an online search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your virtual presence has become. We are experienced San Diego, California online marketing professionals who understand our current digital landscape and know how to to direct business to your virtual doorstep with cutting edge methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization practices in place should be fundamental to accomplishing your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant you are to their users. When it comes to Google, that user relevance is the the most important factor of how they will rank your website.
What high quality law firm search engine optimization in San Diego, California does is twofold.
● SEO increases the amount of potential clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
Your firm’s website’s authority grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal advertising. Long before the surge of internet marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately expand your law firm while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total approach and investment with long-lasting goals in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The very best thing about good law firm SEO marketing in San Diego, California is that this type of marketing has the capacity to steer potential clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top San Diego, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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