Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Santa Ana, California lawyer, you already understand that your competition is fierce. And you are aware that growing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven society, much of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how important your online presence is. We are knowledgeable Santa Ana, California internet marketing specialists who understand our current digital landscape and know how to to direct new business to your virtual front door with industry-tested techniques and strategies. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right SEO techniques in place should be fundamental to achieving your short-term and long-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that let a search engine to “find” you, understand what you do for a living, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Santa Ana, California does two things:
● Internet marketing increases the number of prospective clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
As informative and helpful content is added, your site’s relevance builds.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal advertising. Long before the growth of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-term goals in mind. It builds on itself and allows your clients to find you when they need you most via a web search. The very best thing about good legal SEO marketing in Santa Ana, California is that internet marketing has the ability to drive clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Santa Ana, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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