We don’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Simi Valley, California attorney, you already understand that competition is fierce. And you are aware that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, much of this valuable exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your virtual presence is. We are knowledgeable Simi Valley, California internet marketing specialists who understand our virtual society and how to direct business to your virtual doorstep with cutting edge techniques and strategies. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to achieving your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to Google, that user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Simi Valley, California does 2 things:
● SEO increases the quantity of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm advertising. Before the growth of internet marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
In many cases, paid ads in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law firm while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a total technique and expenditure with long-lasting targets in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Simi Valley, California is that this type of marketing has the capacity to drive potential clients to your door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Simi Valley, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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