The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a South Boston, Massachusetts attorney, you already understand that your competition is fierce. And you know that expanding your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how essential your virtual presence is. We are experienced South Boston, Massachusetts online marketing professionals who understand our digital society and how to direct new clients to your virtual doorstep with industry-tested techniques and tactics. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be fundamental to achieving your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online techniques that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to the search. When it comes to Google, user relevance is the number one factor of how they will rank your website.
What high quality law firm SEO in South Boston, Massachusetts does is twofold.
● SEO increases the number of prospective clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the growth of internet marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid ads together with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law practice while preparing your business for success in the long run. Think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a comprehensive technique and investment with long-lasting targets in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in South Boston, Massachusetts is that it has the capacity to drive clients to your office for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top South Boston, Massachusetts law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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