The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Springfield, Illinois lawyer, you already understand that competition is fierce. And you are aware that expanding your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, a lot of this exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced Springfield, Illinois internet marketing specialists who understand our current online landscape and how to direct business to your virtual doorstep with industry-tested techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent proceeding to a firm’s website for additional action. Determining what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant you are to their users. When it comes to Google, that user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in Springfield, Illinois does two things:
● It grows the number of potential clients that you reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm advertising. Before the growth of web marketing, this was how you found clients. And there, is still a place for paid ads.
Paid ads in tandem with organic legal SEO may be a good way to make your marketing work both your long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive technique and investment with long-lasting aims in mind. It builds on itself and allows your clients to find you when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in Springfield, Illinois is that this type of marketing has the ability to drive potential clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Springfield, Illinois law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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