We don’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Springfield, Missouri attorney, you already know that your competition is intense. And you know that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this valuable exposure will come in the form of an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your virtual presence is. We are experienced Springfield, Missouri online marketing specialists who understand our virtual society and understand how to to direct business to your virtual front door with top of the line methods and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to accomplishing your short-term and long-term law practice objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to find your business, comprehend who you are, where you are located, and how relevant your business is to their users. With Google, that relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Springfield, Missouri does two things:
● Internet marketing expands the quantity of potential clients that you reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid law firm marketing. Long before the surge of internet marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law firm while preparing your business for success in the long run. Think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a comprehensive technique and investment with long-term aims in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Springfield, Missouri is that it has the capability to drive potential clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Springfield, Missouri law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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