We don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a St. Tammany, Louisiana lawyer, you already understand that competition is intense. And you know that expanding your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we recognize how important your online presence has become. We are knowledgeable St. Tammany, Louisiana internet marketing professionals who understand our virtual society and know how to to direct new clients to your virtual front door with top of the line techniques and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO techniques in place should be foundational to achieving both your long-term and short-term business objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for additional action. Propelling what users find on that search is good, solid SEO. In other words, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in St. Tammany, Louisiana does two things:
● SEO grows the number of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm advertising. Long before the growth of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic legal SEO is a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a holistic technique and expenditure with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The very best thing about good legal natural search engine optimization marketing in St. Tammany, Louisiana is that this type of marketing has the ability to drive potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top St. Tammany, Louisiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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