We don’t have a Juris Doctorate and you probably don’t know much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Toledo, Ohio attorney, you already recognize that competition is intense. And you know that growing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your online presence is. We are experienced Toledo, Ohio internet marketing professionals who understand our virtual society and how to direct business to your virtual front door with cutting edge methods and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing both your short-term and long-term organizational goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant you are to the search. When it comes to Google, user relevance is the the most important driver of how they will rank your website.
High-quality law firm internet marketing in Toledo, Ohio does two things:
● Internet marketing increases the quantity of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, you become more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal advertising. Long before the growth of web marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid ads together with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law firm while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive approach and investment with long-lasting objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Toledo, Ohio is that this type of marketing has the capability to drive clients to your office for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Toledo, Ohio law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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