The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Topeka, Kansas lawyer, you already know that competition is intense. And you know that expanding your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how important your online presence is. We are experienced Topeka, Kansas online marketing professionals who understand our digital society and know how to to direct business to your virtual front door with cutting edge methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be foundational to achieving both your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to find your business, understand who you are, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Topeka, Kansas does two things:
● It increases the quantity of prospective clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
As new and informative content is added, your website’s relevance and authority builds.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm advertising. Long before the surge of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
In many cases, paid ads together with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive technique and investment with long-term objectives in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Topeka, Kansas is that this type of marketing has the capability to steer clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Topeka, Kansas law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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