Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Tropical Gulf Acres, Florida lawyer, you already know that competition is fierce. And you know that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, a lot of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Tropical Gulf Acres, Florida internet marketing specialists who understand our current online landscape and how to direct business to your digital doorstep with cutting edge techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for further action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that allow a search engine to find your business, comprehend what you do for a living, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, that user relevance is the number one driver of how high that search engine will rank your page.
What good law firm SEO in Tropical Gulf Acres, Florida does is twofold.
● Internet marketing expands the amount of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal marketing. Long before the surge of web marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a holistic technique and investment with long-lasting aims in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Tropical Gulf Acres, Florida is that internet marketing has the capability to steer clients to your office for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Tropical Gulf Acres, Florida law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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