We don’t have a J.D. and you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Tucson, Arizona lawyer, you already know that your competition is fierce. And you are aware that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Tucson, Arizona internet marketing professionals who recognize our current online landscape and know how to direct new clients to your digital front door with cutting edge strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for additional action. Propelling what your potential clients find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to their users. With Google, that user relevance is the number one driver of how the search engine will rank your page.
What high quality law firm search engine optimization in Tucson, Arizona does is twofold.
● SEO broadens the quantity of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the growth of online marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm SEO is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your practice while preparing your business for long-term success. Think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a total technique and expenditure with long-lasting objectives in mind. Great SEO builds on itself and enables your clients to find you when they need you most via an online search. The very best thing about good legal SEO marketing in Tucson, Arizona is that internet marketing has the capability to drive potential clients to your door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Tucson, Arizona law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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