The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Van Nuys, California lawyer, you already recognize that competition is fierce. And you know that expanding your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, much of this valuable exposure will come via an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how essential your online presence is. We are experienced Van Nuys, California online marketing professionals who understand our current virtual society and understand how to to direct new clients to your virtual doorstep with top of the line methods and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your long-term and short-term organizational objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with about 74 percent moving on to a law firm’s web page for further action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant your business is to their users. With Google, user relevance is the number one factor of how they will rank your website.
What good law firm SEO in Van Nuys, California does is twofold.
● Internet marketing expands the quantity of prospective clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal advertising. Long before the explosion of internet marketing, this was how you found your clients. And of course, is still a place for paid ads.
In many cases, paid ads together with organic law firm SEO is a good way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-lasting objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Van Nuys, California is that internet marketing has the ability to steer clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Van Nuys, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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