The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Virginia Beach, Virginia attorney, you already recognize that your competition is fierce. And you are aware that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your online presence is. We are experienced Virginia Beach, Virginia online marketing specialists who understand our digital landscape and how to direct new business to your virtual front door with cutting edge methods and tactics. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online methods that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number one most important factor of how high that search engine will rank your page.
What good law firm search engine optimization in Virginia Beach, Virginia does is twofold.
● Internet marketing expands the amount of prospective clients that your law office can reach
● It distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your website become even more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the explosion of web marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-term goals in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Virginia Beach, Virginia is that it has the capacity to steer clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Virginia Beach, Virginia law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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