The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Waco, Texas lawyer, you already understand that competition is intense. And you are aware that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Marketing, we recognize how important your digital presence is. We are experienced Waco, Texas internet marketing specialists who understand our current digital landscape and understand how to to direct new business to your virtual front door with industry-tested techniques and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing both your long-term and short-term law practice objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent proceeding to a firm’s web page for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to their users. When it comes to most major search engines, including Google, user relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Waco, Texas does two things:
● SEO expands the number of prospective clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your website become even more powerful.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid law firm advertising. Long before the explosion of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic technique and expenditure with long-lasting goals in mind. It builds on itself and enables your clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Waco, Texas is that internet marketing has the capability to drive clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Waco, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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