Our team doesn’t have a law degree and you probably don’t know very much about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Washington City, Washington, D.C. lawyer, you already understand that competition is fierce. And you are aware that growing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, much of this exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Washington City, Washington, D.C. internet marketing specialists who understand our current online landscape and know how to direct business to your digital doorstep with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to their users. With Google, user relevance is the number one driver of how they will rank your page.
High-quality law firm internet marketing in Washington City, Washington, D.C. does two things well:
● It expands the amount of potential clients that you reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal marketing. Before the growth of internet marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
In many cases, paid ads in tandem with organic law firm SEO is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting an apartment and SEO like building a house.
SEO is a total approach and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The very best thing about good law firm SEO marketing in Washington City, Washington, D.C. is that internet marketing has the capability to drive clients to your office for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Washington City, Washington, D.C. law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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