The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Washington, D.C., Washington, D.C. attorney, you already understand that your competition is fierce. And you know that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Washington, D.C., Washington, D.C. internet marketing professionals who understand our current online landscape and how to direct new clients to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to their users. When it comes to Google, user relevance is the the most important factor of how the search engine will rank your website.
What high quality law firm internet marketing in Washington, D.C., Washington, D.C. does is twofold.
● Internet marketing grows the amount of potential clients that you reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Your website’s authority and relevance increases with each new piece of content added.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm advertising. Long before the growth of web marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a total technique and investment with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Washington, D.C., Washington, D.C. is that this type of marketing has the ability to steer clients to your virtual door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Washington, D.C., Washington, D.C. law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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