We don’t have a law degree and you probably don’t know much about SEO. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a West Palm Beach, Florida lawyer, you already understand that your competition is fierce. And you are aware that expanding your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, a lot of this exposure will come in the form of a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated West Palm Beach, Florida internet marketing professionals who recognize our current digital landscape and know how to direct new business to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital strategies that let a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to their users. With Google, that user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in West Palm Beach, Florida does two things:
● SEO increases the quantity of potential clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, you become more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm advertising. Before the explosion of online marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a house.
Search Engine Optimization is a holistic technique and expenditure with long-term goals in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in West Palm Beach, Florida is that it has the capacity to steer clients to your door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top West Palm Beach, Florida law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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