We don’t have a law degree and you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Worcester, Massachusetts lawyer, you already understand that your competition is intense. And you know that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven world, much of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Worcester, Massachusetts internet marketing professionals who understand our current virtual landscape and know how to direct business to your virtual doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for further action. Determining what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online strategies that let a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. With Google, that user relevance is the number one driver of how the search engine will rank your website.
High-quality law firm internet marketing in Worcester, Massachusetts does two things well:
● It expands the amount of prospective clients that you reach
● It distills those potential clients further into high quality conversions or leads or conversions
Your website’s relevance grows with each new piece of content added.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm marketing. Long before the growth of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive technique and expenditure with long-lasting objectives in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Worcester, Massachusetts is that internet marketing has the ability to steer clients to your door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Worcester, Massachusetts law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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