The folks at BSP Marketing don’t have a J.D. and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Wrightsboro, Georgia lawyer, you already recognize that competition is fierce. And you know that expanding your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Wrightsboro, Georgia internet marketing specialists who understand our current digital landscape and how to direct business to your virtual front door with cutting edge strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that allow a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to their users. With Google, that relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Wrightsboro, Georgia does two things:
● SEO expands the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm marketing. Before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive technique and expenditure with long-lasting aims in mind. It builds on itself and allows your potential clients to find you when they need you most via a google search. The best thing about good law firm SEO marketing in Wrightsboro, Georgia is that internet marketing has the capability to drive clients to your door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Wrightsboro, Georgia law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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