Our team doesn’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Alexandria, Virginia lawyer, you already know that your competition is intense. And you know that growing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, much of this exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated Alexandria, Virginia internet marketing specialists who recognize our current digital landscape and how to direct business to your virtual front door with cutting edge techniques and strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent moving on to a law firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number one most important factor of how that search engine will rank your page.
What high quality law firm search engine optimization in Alexandria, Virginia does is twofold.
● SEO broadens the number of potential clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm marketing. Long before the surge of web marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In fact, paid ads together with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while preparing your business for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total technique and investment with long-lasting targets in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The very best thing about good legal SEO marketing in Alexandria, Virginia is that it has the capacity to steer potential clients to your door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Alexandria, Virginia law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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