Our team doesn’t have a Juris Doctorate and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Arden-Arcade, California attorney, you already understand that your competition is fierce. And you know that growing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your digital presence is. We are experienced Arden-Arcade, California online marketing professionals who understand our digital society and how to direct business to your virtual doorstep with industry-tested techniques and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
But are they finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that let a search engine to find your business, comprehend what you do for a living, where you are, and how relevant your business is to the search. When it comes to most major search engines, including Google, relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Arden-Arcade, California does two things:
● SEO expands the quantity of prospective clients that your practice can reach
● It distills those potential clients further into quality conversions or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your website become more powerful.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal marketing. Before the explosion of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid ads together with organic legal SEO may be a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic technique and investment with long-term objectives in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a google search. The best thing about good law firm natural search engine optimization marketing in Arden-Arcade, California is that this type of marketing has the capacity to steer potential clients to your door for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Arden-Arcade, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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