We don’t have a J.D. and you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Arlington, Virginia attorney, you already understand that competition is intense. And you know that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this exposure will come via an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how essential your online presence is. We are knowledgeable Arlington, Virginia internet marketing professionals who understand our current virtual society and how to direct business to your virtual front door with top of the line methods and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to find your business, comprehend who you are, where your business is located, and how relevant your business is to the search. When it comes to Google, that user relevance is the number one driver of how they will rank your website.
What high quality law firm search engine optimization in Arlington, Virginia does is twofold.
● It increases the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm marketing. Long before the growth of online marketing, this was how you found clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic legal SEO may be a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a total approach and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Arlington, Virginia is that this type of marketing has the capacity to drive clients to your virtual door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Arlington, Virginia law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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