We don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Armilda, West Virginia lawyer, you already understand that your competition is fierce. And you know that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven society, a lot of this exposure will come in the form of an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your online presence is. We are knowledgeable Armilda, West Virginia internet marketing professionals who understand our current virtual society and know how to to direct business to your virtual front door with top of the line methods and tactics. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing both your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Armilda, West Virginia does two things well:
● It expands the amount of prospective clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal advertising. Long before the explosion of online marketing, this was how you found your clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-lasting goals in mind. It builds on itself and enables your potential clients to find your law office when they need you most via a google search. The very best thing about good law firm SEO marketing in Armilda, West Virginia is that this type of marketing has the capacity to drive potential clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Armilda, West Virginia law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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