We don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Atenville, West Virginia attorney, you already recognize that competition is fierce. And you are aware that growing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how essential your online presence has become. We are knowledgeable Atenville, West Virginia internet marketing professionals who understand our current virtual society and understand how to to direct new business to your virtual front door with top of the line methods and strategies. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your short-term and long-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for further action. Determining what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to the search. With Google, that relevance is the number 1 driver of how that search engine will rank your page.
What good law firm SEO in Atenville, West Virginia does is twofold.
● Internet marketing grows the quantity of prospective clients that your law office can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising together with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a total approach and investment with long-lasting aims in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in Atenville, West Virginia is that it has the capacity to drive clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Atenville, West Virginia law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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