Our team doesn’t have a J.D. and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Augusta, Georgia lawyer, you already recognize that competition is intense. And you know that expanding your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven society, much of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced Augusta, Georgia internet marketing specialists who understand our current virtual landscape and how to direct new business to your digital doorstep with cutting edge strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital methods that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Augusta, Georgia does two things:
● Internet marketing expands the number of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm marketing. Before the surge of internet marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law firm while preparing your business for success in the long run. Think of paid ads like renting a condo and SEO like building a your own house.
SEO is a comprehensive approach and investment with long-lasting aims in mind. It builds on itself and allows your potential clients to find you when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Augusta, Georgia is that it has the capability to steer clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Augusta, Georgia law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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