Our team doesn’t have a law degree and you probably don’t know much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Berkeley, California lawyer, you already recognize that competition is fierce. And you are aware that expanding your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven society, much of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how important your digital presence is. We are knowledgeable Berkeley, California online marketing specialists who understand our current virtual landscape and know how to to direct business to your virtual front door with top of the line methods and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to accomplishing your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to the search. With Google, relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Berkeley, California does two things:
● Internet marketing broadens the number of potential clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
Your firm’s website’s authority grows with each new piece of content added.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal marketing. Before the surge of internet marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic technique and investment with long-term aims in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Berkeley, California is that internet marketing has the capability to drive potential clients to your office door for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Berkeley, California law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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