We don’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Billings, Montana lawyer, you already recognize that competition is intense. And you are aware that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, a lot of this exposure will come via an internet search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Billings, Montana internet marketing professionals who understand our current online landscape and know how to direct new business to your virtual front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent moving on to a firm’s web page for further action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important driver of how they will rank your website.
High-quality law firm internet marketing in Billings, Montana does 2 things:
● It expands the quantity of prospective clients that you reach
● SEO distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the surge of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your law practice while preparing your business for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a holistic technique and expenditure with long-term aims in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Billings, Montana is that it has the ability to drive clients to your door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Billings, Montana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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