Our team doesn’t have a J.D. and, chances are, you probably don’t know a lot about SEO. Herein lies what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Blanchard, Washington lawyer, you already know that competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven world, a lot of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Blanchard, Washington internet marketing professionals who recognize our current online landscape and know how to direct business to your virtual doorstep with industry-tested techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to the search. With Google, that relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Blanchard, Washington does two things well:
● It increases the quantity of potential clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the explosion of web marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
In fact, paid digital advertising together with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a total technique and investment with long-lasting goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Blanchard, Washington is that it has the capacity to steer potential clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Blanchard, Washington law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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