We don’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Brookhaven, New York attorney, you already know that your competition is fierce. And you know that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, a lot of this exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Brookhaven, New York internet marketing specialists who recognize our current virtual landscape and how to direct new clients to your digital front door with industry-tested strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent proceeding to a firm’s website for additional action. Determining what users find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that let a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number one driver of how high that search engine will rank your page.
What good law firm search engine optimization in Brookhaven, New York does is twofold.
● SEO increases the amount of potential clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm advertising. Before the growth of web marketing, this was how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your practice while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and SEO like building a house.
SEO is a holistic technique and expenditure with long-term objectives in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Brookhaven, New York is that this type of marketing has the ability to steer clients to your virtual door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Brookhaven, New York law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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