The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Charlotte, North Carolina attorney, you already understand that competition is fierce. And you are aware that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven world, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how important your online presence has become. We are experienced Charlotte, North Carolina online marketing specialists who understand our digital society and know how to to direct new business to your virtual front door with cutting edge techniques and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to achieving both your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We research your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to find your business, understand who you are, where you are located, and how relevant you are to the search. With Google, user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Charlotte, North Carolina does two things:
● Internet marketing expands the quantity of prospective clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your firm’s website’s authority and relevance grows with each new piece of content added.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Long before the growth of online marketing, this was how you found your clients. And there, is still a place for paid ads.
In many cases, paid ads in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total approach and investment with long-term aims in mind. It builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Charlotte, North Carolina is that this type of marketing has the ability to drive potential clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Charlotte, North Carolina law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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