The folks at BSP Marketing don’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Clarkstown, Pennsylvania lawyer, you already recognize that your competition is fierce. And you know that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, much of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how important your virtual presence has become. We are knowledgeable Clarkstown, Pennsylvania internet marketing specialists who understand our digital landscape and understand how to to direct new clients to your virtual front door with top of the line techniques and tactics. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to accomplishing your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent proceeding to a law firm’s web page for further action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to “find” you, understand what you do for a living, where you are, and how relevant your business is to their users. When it comes to Google, that user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Clarkstown, Pennsylvania does two things:
● It increases the quantity of prospective clients that your law office can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Your firm’s website’s authority and relevance grows with each new piece of content added.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal marketing. Before the growth of online marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law firm while making sure your business is prepared for success in the long run. Think of paid ads like renting a condo and SEO like building a your own house.
SEO is a holistic technique and investment with long-lasting objectives in mind. It builds on itself and enables your clients to find your law office when they need you most via a web search. The very best thing about good law firm SEO marketing in Clarkstown, Pennsylvania is that it has the ability to steer potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Clarkstown, Pennsylvania law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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