We don’t have a J.D. and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Dallas, Texas attorney, you already understand that your competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your digital presence has become. We are knowledgeable Dallas, Texas online marketing professionals who understand our virtual society and know how to to direct business to your virtual doorstep with industry-tested techniques and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to achieving your long-term and short-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your website.
● We research your competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to the search. With Google, that user relevance is the the most important driver of how they will rank your website.
High-quality law firm internet marketing in Dallas, Texas does two things:
● Internet marketing increases the quantity of potential clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, you become more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm advertising. Long before the explosion of web marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your law practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a holistic approach and investment with long-lasting goals in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Dallas, Texas is that internet marketing has the ability to drive potential clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Dallas, Texas law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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