The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Davenport, Iowa lawyer, you already recognize that your competition is fierce. And you are aware that developing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven society, a lot of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Davenport, Iowa internet marketing professionals who recognize our current digital landscape and how to direct business to your virtual doorstep with cutting edge strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how that search engine will rank your page.
What good law firm internet marketing in Davenport, Iowa does is twofold.
● It grows the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal advertising. Before the explosion of web marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic legal SEO may be a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law firm while making sure your business is prepared for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a total technique and investment with long-term goals in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a google search. The very best thing about good law firm SEO marketing in Davenport, Iowa is that internet marketing has the ability to steer potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Davenport, Iowa law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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