The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Deer Valley, Arizona lawyer, you already recognize that your competition is intense. And you are aware that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we know how essential your virtual presence has become. We are knowledgeable Deer Valley, Arizona internet marketing specialists who understand our virtual landscape and know how to to direct business to your virtual front door with top of the line methods and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be fundamental to achieving both your long-term and short-term business objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant your business is to their users. With Google, that user relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Deer Valley, Arizona does two things:
● SEO grows the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm marketing. Before the surge of web marketing, this was how you found your clients. And of course, is still a place for paid advertising.
In many cases, paid ads in tandem with organic law firm SEO is a good way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Deer Valley, Arizona is that it has the capability to drive clients to your door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Deer Valley, Arizona law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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