Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Denton, Texas lawyer, you already know that competition is fierce. And you know that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
At BSP Marketing, we recognize how essential your virtual presence has become. We are experienced Denton, Texas online marketing professionals who understand our current digital landscape and understand how to to direct business to your virtual front door with cutting edge methods and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to accomplishing both your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. With Google, user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in Denton, Texas does two things:
● Internet marketing grows the number of prospective clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, your online properties become even more powerful.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Long before the growth of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting objectives in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via a google search. The very best thing about good legal natural search engine optimization marketing in Denton, Texas is that it has the ability to drive clients to your office for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Denton, Texas law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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