Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a East Chattanooga, Tennessee attorney, you already understand that your competition is intense. And you know that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven world, much of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced East Chattanooga, Tennessee internet marketing specialists who understand our current digital landscape and how to direct new clients to your virtual front door with cutting edge strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, that relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in East Chattanooga, Tennessee does 2 things:
● SEO broadens the number of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm marketing. Long before the explosion of internet marketing, this was how you found your clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a good way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately grow your law practice while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and SEO like building a house.
SEO is a total approach and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in East Chattanooga, Tennessee is that it has the capacity to drive potential clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top East Chattanooga, Tennessee law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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