The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a East Irvine, California attorney, you already understand that your competition is intense. And you know that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven world, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we know how essential your digital presence is. We are knowledgeable East Irvine, California online marketing specialists who understand our virtual landscape and how to direct new business to your virtual doorstep with top of the line techniques and strategies. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s web page for additional action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to the search. With Google, user relevance is the number one driver of how the search engine will rank your page.
High-quality law firm internet marketing in East Irvine, California does two things:
● It expands the quantity of potential clients that you reach
● SEO distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, you become more powerful.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Long before the explosion of web marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive technique and expenditure with long-lasting aims in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an internet search. The best thing about good law firm SEO marketing in East Irvine, California is that internet marketing has the ability to drive potential clients to your office door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top East Irvine, California law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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