We don’t have a law degree and you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a East Springfield, Massachusetts attorney, you already understand that competition is fierce. And you know that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven society, a lot of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced East Springfield, Massachusetts internet marketing specialists who understand our current online landscape and how to direct new clients to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online strategies that let a search engine to “find” you, understand who you are, where your business is located, and how relevant your business is to the search. With Google, user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in East Springfield, Massachusetts does 2 things:
● It increases the number of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm marketing. Before the growth of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law firm while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total technique and investment with long-term goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in East Springfield, Massachusetts is that this type of marketing has the ability to steer clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top East Springfield, Massachusetts law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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