We don’t have a law degree and you probably don’t know a lot about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Eberly, California lawyer, you already recognize that your competition is fierce. And you are aware that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven society, much of this exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your online presence has become. We are knowledgeable Eberly, California online marketing professionals who understand our virtual society and understand how to to direct new business to your virtual doorstep with cutting edge techniques and tactics. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your short-term and long-term organizational objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online techniques that let a search engine to “find” you, understand who you are, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in Eberly, California does two things:
● It grows the quantity of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your website become even more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Long before the growth of web marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
Paid digital advertising together with organic legal SEO may be a good way to make sure your marketing works with both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and investment with long-lasting goals in mind. It builds on itself and enables your clients to find your law office when they need you most via a web search. The best thing about good law firm SEO marketing in Eberly, California is that it has the capacity to drive clients to your door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Eberly, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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