We don’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Eden, California lawyer, you already understand that competition is fierce. And you are aware that growing your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, much of this exposure will come via an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are top rated Eden, California internet marketing professionals who recognize our current digital landscape and how to direct new business to your digital doorstep with industry-tested strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, that user relevance is the number one driver of how they will rank your page.
High-quality law firm internet marketing in Eden, California does two things:
● SEO expands the amount of prospective clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm advertising. Long before the surge of web marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid ads together with organic law firm SEO may be a good way to make your marketing work both your long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive technique and expenditure with long-term aims in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The very best thing about good legal SEO marketing in Eden, California is that this type of marketing has the ability to steer clients to your virtual door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Eden, California law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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