We don’t have a law degree and, chances are, you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a El Monte, California attorney, you already recognize that your competition is fierce. And you know that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, much of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your online presence has become. We are experienced El Monte, California internet marketing specialists who understand our digital landscape and know how to to direct new business to your virtual doorstep with cutting edge techniques and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent moving on to a firm’s website for additional action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that let a search engine to find your business, understand who you are, where you are located, and how relevant you are to their users. With Google, that relevance is the number one most important factor of how that search engine will rank your page.
What high quality law firm internet marketing in El Monte, California does is twofold.
● Internet marketing increases the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Long before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital advertising together with organic legal SEO is a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law practice while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total approach and expenditure with long-lasting targets in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in El Monte, California is that this type of marketing has the capacity to drive potential clients to your virtual door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top El Monte, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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