We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Elk Grove, California lawyer, you already know that your competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven world, much of this exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your online presence is. We are knowledgeable Elk Grove, California online marketing specialists who understand our current digital landscape and how to direct new clients to your virtual front door with cutting edge techniques and tactics. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to achieving both your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, that relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Elk Grove, California does two things:
● It broadens the amount of prospective clients that your law office can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, you become more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal advertising. Long before the growth of online marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid ads in tandem with organic law firm SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your practice while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a total technique and investment with long-term objectives in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Elk Grove, California is that this type of marketing has the capacity to drive potential clients to your office door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Elk Grove, California law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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