We don’t have a law degree and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Ellisville, Indiana attorney, you already know that competition is fierce. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we know how essential your virtual presence has become. We are knowledgeable Ellisville, Indiana online marketing specialists who understand our digital landscape and know how to to direct business to your virtual front door with industry-tested techniques and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to “find” you, understand who you are, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Ellisville, Indiana does two things well:
● SEO increases the number of prospective clients that your law office can reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your website become even more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal marketing. Before the surge of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
In fact, paid digital advertising in tandem with organic law firm SEO is a great way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a holistic technique and investment with long-lasting targets in mind. It builds on itself and enables your clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Ellisville, Indiana is that this type of marketing has the capability to steer potential clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Ellisville, Indiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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