The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Eugene, Oregon attorney, you already know that your competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Eugene, Oregon internet marketing professionals who understand our current virtual landscape and know how to direct new clients to your digital doorstep with cutting edge strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent moving on to a law firm’s web page for further action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We research your competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to the search. With Google, that user relevance is the number one factor of how the search engine will rank your website.
What high quality law firm search engine optimization in Eugene, Oregon does is twofold.
● SEO broadens the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
As new and informative content is added, your site’s relevance grows bigger.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the growth of internet marketing, this was how you found clients. And of course, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm search engine optimization is a good way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your law firm while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a comprehensive technique and expenditure with long-term objectives in mind. It builds on itself and allows your potential clients to find you when they need you most via a web search. The best thing about good law firm SEO marketing in Eugene, Oregon is that it has the capability to steer clients to your virtual door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Eugene, Oregon law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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