Marketing For Lawyers - Fargo, North Dakota

Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.

At BSP Marketing, we have chosen to become an authority on SEO.

Fargo, North Dakota is a Competitive Place for a Lawyer

As a Fargo, North Dakota lawyer, you already know that your competition is intense. And you know that expanding your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.

In today’s internet-driven world, much of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.

We are top rated Fargo, North Dakota internet marketing specialists who understand our current digital landscape and how to direct new clients to your digital doorstep with industry-tested techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.

But Really, Is SEO That Important?

According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.

 

But are they finding you – or your competitors?

Keetick L. Sanchez
Personal Injury Attorney

Viktoria can be described in three words. SEO Wonder Woman!! Her dedication to her clients are superb. Her and her team are hard-working, knowledgeable, and highly responsive. It has been the best money I’ve spent so far on my business. I have gained a great business asset as well a friend.

What Can Well Executed Internet Marketing Do For Your Law Practice?

When it comes to executing your virtual law firm marketing, we focus on several key areas.

● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.


● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.


● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.

● We research your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.

● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.

How Does SEO Work?

Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, relevance is the number 1 most important factor of how that search engine will rank your page.

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What good law firm search engine optimization in Fargo, North Dakota does is twofold.

 

● Internet marketing increases the quantity of potential clients that your practice can reach


● Internet marketing distills those potential clients further into quality leads or conversions

Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.

 

The larger your web of authority, the more importance Google assigns your online presence.

 

This, in turn, improves your page rankings.

 

Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.

Tom Butcher
Bankruptcy Attorney

Viktoria is one of those amazing people who can work miracles. I can attest to this first hand. She is professional, compassionate, and extremely knowledgeable. She was able to problem solve and implement some solutions I was having with my SEO/website for my business. I hold Viktoria in the highest esteem. Thank you, always!

Where Do Paid Ads Fit In?

Most lawyers already understand paid legal advertising. Before the explosion of web marketing, this was how you found your clients. And of course, is still a place for paid advertising.


Paid ads in tandem with organic legal SEO is a good way to make your marketing work both your immediate and long-term goals.

Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.

SEO is a total technique and expenditure with long-term objectives in mind. It builds on itself and enables your clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Fargo, North Dakota is that internet marketing has the capacity to drive potential clients to your office door for many years to come.

No paid advertising will do that for you.

Who We Are

BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Fargo, North Dakota law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.

Christine Matus
Estate Planning and Real Estate Attorney

I have been working with Viktoria to help me with my website and SEO. Little did I know that not only does she have extensive experience in these areas but she is so well versed in other aspects of internet tools to increase awareness of my firm and brand. She is a complete package if you need to increase traffic to you, increase leads and sales. I highly recommend her!

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