Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Fargo, North Dakota lawyer, you already know that your competition is intense. And you know that expanding your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, much of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Fargo, North Dakota internet marketing specialists who understand our current digital landscape and how to direct new clients to your digital doorstep with industry-tested techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, relevance is the number 1 most important factor of how that search engine will rank your page.
What good law firm search engine optimization in Fargo, North Dakota does is twofold.
● Internet marketing increases the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal advertising. Before the explosion of web marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid ads in tandem with organic legal SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total technique and expenditure with long-term objectives in mind. It builds on itself and enables your clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Fargo, North Dakota is that internet marketing has the capacity to drive potential clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Fargo, North Dakota law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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