Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Fullerton, California attorney, you already understand that competition is intense. And you are aware that developing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your online presence is. We are knowledgeable Fullerton, California internet marketing specialists who understand our digital society and how to direct business to your virtual front door with cutting edge methods and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for further action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your online properties.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online methods that allow a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to the search. With Google, that relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Fullerton, California does two things:
● SEO expands the quantity of potential clients that your practice can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
As informative and helpful content is added, your site’s relevance grows bigger.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal advertising. Long before the explosion of internet marketing, this was how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic legal SEO may be a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a total technique and investment with long-lasting targets in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Fullerton, California is that it has the capability to steer potential clients to your door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Fullerton, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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